Updating keyword information on the Results page
The SERP results page shows you analytical data, metrics and all the info related to your keyword that was analyzed.
Here, you can update your keyword, location or select a different platform at the top of the page.
Updating keywords on the SERP results page will count towards SERP resources available for your account.
SERPs refresh on a rolling basis every 24 hours.
The Results and Snapshot tabs
On the SERP results page you can see two tabs, Results and Snapshot.
The Results tab displays the results metrics and the table with the default set of SEO metrics for each item on SERP.
All metrics within the table are colored, so that you are able to easily navigate and evaluate the numbers. The color of the cell indicates the value of the metric. Green color means low value and red means high value. White colored cells just represent the amount for certain metrics, like the number of links, for example.
SERP Snapshot allows you to see the actual snapshot of the first Google search results page. Depending on what platform is selected for the keyword analysis, a snapshot will be represented in a desktop or a mobile view.
SERP Results Metrics
SERP Checker offers valuable insight metrics that will help you estimate the overall impact and will show you where you stand in terms of SERP rankings against your competitors.
Keyword SEO Difficulty is calculated from Site’s Position Strength and shows how difficult it is to rank for a specific keyword in Google’s organic search results. It runs on a scale from 1 to 100. The higher the number, the more difficult it is to rank for that keyword.
Average click-through rate (CTR) - is a ratio of people who click on a specific link to the number of people who viewed that site. Knowing CTR will help you to determine the quality of the keywords you use, meta tags, positioning, and imagery. SERP Features might have an influence on this rate as well.
Visibility. This results metrics shows you whether your link is visible above the fold or not. If your link is visible, we will tell you the visibility above the fold in percentages, which will give an insight on where you stand. Visibility greatly affects expected CTR. The most popular screen resolution is used for this analysis.
SERP Feature impact. This metric reflects the impact of SERP Features, such as image packs, map packs, answer boxes, people also ask, related searches, etc. The higher impact means lower organic search results engagement.
Managing SERP SEO Metrics
In SERP Checker, you can manage what SEO metrics to show in the results table.
In order to do so, click on the "Metrics Settings" button above the results table. A slideout will open on the right. Here, you can check or uncheck the metrics to select the desired ones.
Selected metrics will be displayed in the table with the relative data.
You can also switch back to the default view to have basic metrics visible only.
Overall, various metrics are available for you to optimize your website.
In general, some search engines and other tools even develop their own metrics systems which use their own crawl data. These metrics allow users to conclude whether the website’s organic search is potential or not and to what degree.
Google SERP features
With SERP Checker you can also do the analysis of Google SERP features, such as image packs, map packs, answer boxes, people also ask, related searches, etc.
All features available for current SERP are displayed above the SEO metrics table.
You as well can view how these features look in reality by going to the Snapshot tab and by viewing the snapshot of the actual Google’s search first page results.
If you are not using seobase yet and want to check out how SERP Checker works, follow this link here and sign up: https://app.seobase.com/signup