Tagging keywords helps categorize them and keep them in groups, especially if you are tracking multiple keywords under the same tracking. You can categorize them, for example, by blog posts or campaigns or product groups, services, etc.
How to create tags
Go to the tracking overview page and click on the “Manage Tags” button at the bottom of the keyword ranking table.
A slideout will open on the left. Click on the “Create Tag” link, then enter your tag’s name and, if you wish, select a color by clicking on the pink dot. Then click on the blue “Add” button to create your tag or on the grey “Cancel” button to abort the process.