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Keyword Explorer Guide

Keyword Explorer: Definition and Purpose

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The seobase Keyword Explorer is a tool that allows you to perform keyword analysis for your website and thus your business. Our Keyword Explorer tool will enable you to explore keywords using the following criteria:

  • Search by keyword - if you have an idea about the main keyword you want to research, then this option is for you.

  • Search by domain - if you have an idea about the website you want to research, this option is for you.

When you perform keyword research, you will see that results are grouped into 3 main tabs:

  • Related keywords are the keywords semantically related to the main keyword sorted by relevance.

  • Ideas are the search queries relevant to your keyword's product or service categories.

  • Suggestions are search queries that contain your keyword.

You can select specific keywords or check all of them and export them to a CSV file for further analysis, add keyword(s) to the list and manage your lists of keywords.

seobase Keyword Explorer tool provides the following information:

  • List of related keywords for the main target keyword.

  • Search volume trend for the past 12 months.

  • Average monthly search volume for the past 12 months.

  • CPC is an average cost per click that advertisers pay in Google Ads results.

  • PPC is an estimated value of competition in paid search: the higher the value, the more competitive the keyword is.

  • KD is an estimated value of competition in organic search results in Google. The higher the value, the more difficult it is to rank for this keyword in SERP.

You can also find the following additional information in seobase Keyword Explorer:

  • Keyword Difficulty is an estimate of how difficult it would be to rank for this keyword on top of Google SERP. The higher the number is, the more difficult it is to rank for the keyword.

  • Search volume data is the monthly search volume for the period of the last 12 months.

  • Search volume trends is the search volume for the selected keyword in Google Trends for the last 12 months.

  • Top SERP results are representations of top SERP results in Google for a highlighted keyword.

The seobase Keyword Explorer tool is developed to allow you to perform keyword research for your niche and understand what keywords your competition is ranking for. So, you can use Keyword Explorer to understand:

  • Which are the most relevant keywords related to your search query?

  • Which additional keywords are people using to search related to your keyword?

  • Which keywords are your competitors ranking for?

  • What are the trends for a specific keyword for the past 12 months?

  • Are there any seasonal trends observed for the keyword?

  • What are the top Google SERPs for related keywords?

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